mood board practice for target audience

vogue magazine:
The demographic profile of my chosen magazine target audience would look something like this. The age range for this magazine would be for the older group such as 18-30 this is because it is a sophisticated, professional magazine and would be boring for the younger age groups. The gender would be mainly for females because it is to do with fashion and modelling which females tend to have more or an interest than some males would. There regionality would be stereotypically in London or New York because these are the most successful/ business and most money made areas to work in fashion, this is why I added the business women to my mood board. There marital status could be mainly single because they could be young women trying to get a fashion career, however some could be married. The social status for this magazine is about a class A-B (Higher managerial or professional and Intermediate managerial or professional) this is because the magazine is expensive and a posh magazine so the higher/richer people would buy it, this is why I added the money image in my mood board.

The psychographic profile of my chosen magazine would be more of succeeders (rich) and going towards aspirers (want the luxury lifestyle). I think this because the class I chose was A-B and these are the higher classes so if they are a higher class they would be rich and have a lot of money and would want a luxury lifestyle because the magazine is more expensive than the majority of the magazines.

The lifestyle subsets group I would place my target audience for my magazine would be DINKS (double income, no kids) I think this because I believe they will have a single status and would be very interest in fashion to buy this magazine and also it is an expensive magazine. The hobbies the target audience would enjoy would be stereotypically shopping for big brands like ‘Chanel’, going to fashion events such as London fashion week, watching romance films like ‘Love actually’ and modelling programmes like ‘Americas next top model’ this is why I added the images to my mood board. The audience would have a very slim figure and have a healthy lifestyle by eating properly such as salads and drinking water; also they take care of themselves by wearing makeup etc. This is why I added these images to my mood board to reflect there hobbies and lifestyle. There subcultures would be business and posh people.